About this Learning Environment

Every destination has attractions.

The most memorable destinations also have people who bring those attractions to life.

A recommendation from someone who knows the community.

A conversation that explains local traditions.

A story about Wyoming's history, ranching heritage, or the evolution of the American West.

A warm welcome that makes visitors feel like they've arrived somewhere authentic.

Those moments don't happen by chance.

They're created by informed, engaged people who understand both their destination and the important role they play in every visitor's experience.

That's the purpose of the Visit Cheyenne learning environment.

This platform helps hospitality professionals, local businesses, community ambassadors, volunteers, event staff, and residents build the knowledge and confidence needed to create memorable visitor experiences while strengthening pride in the community they call home.

Because great destinations begin with knowledgeable people.


More Than a Visitor Destination

Cheyenne is a place where history, culture, outdoor adventure, and community come together.

Visitors arrive to experience:

  • Western heritage
  • Cheyenne Frontier Days
  • Historic downtown
  • Museums and cultural attractions
  • Outdoor recreation
  • Local restaurants and breweries
  • Community events
  • Wyoming's wide-open landscapes

Every interaction helps shape how visitors remember the destination.

Education helps ensure those interactions are welcoming, authentic, and memorable.


Destination Knowledge Creates Better Experiences

Visitors increasingly want more than information.

They want a local perspective.

They appreciate recommendations that can't be found in a search engine and stories that help them understand a place.

People with strong destination knowledge help visitors:

  • Discover authentic local experiences
  • Explore confidently
  • Understand community history
  • Support local businesses
  • Connect with local culture
  • Create meaningful memories

Education transforms local knowledge into confident hospitality.


Building Community Pride Through Tourism

Tourism succeeds when residents understand its value.

A strong tourism community recognizes that visitors help support:

  • Small businesses
  • Local restaurants
  • Attractions and museums
  • Hotels and hospitality providers
  • Community events
  • Arts and cultural organizations
  • Jobs and economic opportunity

Tourism also creates opportunities to celebrate local identity.

Learning helps residents become stronger advocates for their community while helping visitors appreciate what makes Cheyenne distinctive.


The Learn Tourism Partnership

This learning environment is powered by Learn Tourism, a nonprofit organization dedicated to advancing tourism through education, workforce development, instructional design, and learning technology.

Learn Tourism partners with destination organizations throughout North America to design educational experiences that strengthen visitor experiences, develop tourism workforces, and increase community engagement.

For Visit Cheyenne, Learn Tourism provides:

Educational Strategy

Helping align learning initiatives with destination goals, community priorities, and visitor experience outcomes.

Instructional Design

Applying adult learning science and behavioral psychology to create learning experiences that are engaging, practical, and memorable.

Course Development

Transforming local expertise into interactive online education that encourages learners to apply what they've learned.

Learning Experience Platform

Providing a modern online learning environment that supports learners, administrators, certifications, reporting, and long-term program growth.

Learning Analytics

Helping destination leaders understand participation, learner engagement, completion rates, and program impact.


Built on Learning Science

At Learn Tourism, we believe education should inspire action—not simply deliver information.

Our learning philosophy combines expertise in:

  • Adult Learning Science
  • Tourism Education
  • Instructional Design
  • Behavioral Psychology
  • Workforce Development
  • Hospitality Training
  • Visitor Experience
  • Learning Technology

Every course is designed to be Transformative, Engaging, and Accessible (T.E.A.®) so learners leave with practical knowledge they can immediately apply in their work and community.

Unlike generic online training providers, Learn Tourism focuses exclusively on tourism, hospitality, destination organizations, and visitor experience education.


Education Helps Destinations Thrive

When communities invest in learning, everyone benefits.

Tourism education can help:

Improve Visitor Experiences

Helping people create welcoming, informed, and memorable interactions.

Strengthen Workforce Development

Supporting onboarding, professional growth, and career development.

Build Destination Knowledge

Increasing awareness of local attractions, businesses, events, and experiences.

Encourage Community Engagement

Helping residents understand tourism's role in supporting quality of life.

Prepare for Signature Events

Equipping frontline teams, volunteers, and community partners to confidently welcome visitors during festivals, conventions, sporting events, and peak travel seasons.

Education is one of the most powerful investments a destination can make.


About Learn Tourism

Learn Tourism is a nonprofit organization dedicated to advancing tourism through innovative educational practices and professional development initiatives.

Today, Learn Tourism supports more than 65 destination, association, workforce development, and tourism learning environments across North America and beyond.

Our expertise includes:

  • Tourism Ambassador Programs
  • Destination Education
  • Visitor Experience Training
  • Hospitality Education
  • Tourism Workforce Development
  • Destination Stewardship
  • Professional Development
  • Learning Experience Platform Technology
  • Instructional Design
  • Learning Analytics

Through online learning, webinars, conferences, custom course development, and educational technology, Learn Tourism helps destinations create stronger teams, better visitor experiences, and more resilient communities.


Frequently Asked Questions

What is destination education?

Destination education helps people better understand a community's history, culture, attractions, businesses, and experiences, so they can confidently share that knowledge with visitors.

Why is tourism education important?

Tourism education improves visitor experiences, strengthens workforce skills, supports local businesses, increases community pride, and helps destinations prepare for future growth.

How does tourism benefit local communities?

Tourism supports jobs, entrepreneurship, local businesses, attractions, arts and culture, events, and experiences that improve both economic vitality and quality of life.

Why does visitor experience matter?

Positive visitor experiences encourage repeat visitation, generate recommendations, strengthen destination reputation, and contribute to long-term economic success.

What is Learn Tourism?

Learn Tourism is a nonprofit organization specializing in tourism education, tourism ambassador programs, workforce development, instructional design, learning technology, visitor experience training, and professional development for destination organizations.


Continue Learning

Every visitor arrives with an opportunity to discover something memorable.

Every community has people who help make those discoveries possible.

Whether you're interested in tourism education, visitor experience, destination leadership, hospitality excellence, workforce development, or tourism ambassador training, Learn Tourism provides the tools and expertise to help destinations thrive.

Explore More from Learn Tourism

  • Tourism Ambassador Programs
  • Destination Education
  • Visitor Experience Training
  • Workforce Development
  • Hospitality Education
  • Learn Tourism 365
  • The Business Class Podcast
  • Live Webinars and Workshops
  • Learn Tourism Conference
  • Custom Learning Solutions

Explore LearnTourism.org